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To wrap up Global Entrepreneurship Week, we hear from our very own Director, Aimee. Here, she shares her passion for climate change and some steps you can try when thinking about starting your own first business​. 

I work at The Careers & Enterprise Company and, in my spare time, I’ve set up a business called The Every One Club, with a friend of mine called Sonia.

The Every One Club is for people who want to do more to tackle climate change but don’t know where to start. We make it easy to make a big difference.

I’ve always wanted to start my own business and I love that I’m now having the chance to do it. But it can also be hard – there’s lots to think about, lots to do and most of which I’ve never done before!  So, it’s important to know what’s important to you because it’s that which will drive you forward when you’re feeling tired or overwhelmed. I’ve learnt that I am motivated by helping people – with the Club, I get to help people feel empowered, not helpless, in the face of climate change and know that they’re making a real difference.  

What’s great is that anyone can set up a business relatively easily.

We did a business course at the start of the year and my biggest take away was that businesses solve problems.

Here’s an exercise you can do to generate your business idea!

Step 1 - think of a group of people – so this could be teenagers, sports clubs, teachers at your school, or the people on your street – any group of people.

Step 2 -  think about all the problems that group might face in their day to day life. Take 5 minutes and write everything you can think of – big or small. Go!

Step 3 - now pick one of those problems that you think is the best for you to work on.

Step 4 - brainstorm all the ways in which that problem could be tackled – we folded a piece of paper into 8 and then took 5 mins to write an idea in each section. We had to fill every box.

Step 5 - pick the one solution you think is the best and think about what your contribution would be to that solution – you might need to get some other people involved to help you with the bits you can’t do. We’ve got lots of our friends involved in the bits of the Club that we needed help with – whether that’s checking the money and legal bits or asking my niece to help us figure out how to use Instagram for the first time!!

Step 6 - start speaking to people – your proposed customers – about the idea and test it, test it, test it.  And in this instance, it’s often better not to listen to your mum – she’s likely to say she loves it, regardless! The best way is to see if it’s any good is asking people you don’t know to actually pay you for it. Then you can see which bits people like and what’s not working.

What I’ve learnt is that the more I learn in creating the business, the more skills I’m learning for my day job and all aspects of my life and also if I set up another business in the future, I’ve got all these new skills and experience to bring to it – which is why people become serial entrepreneurs – setting up one business after another.

I’d encourage you all to try to set something up yourself because whether it’s for you or not, you’ll learn lots in the process that you can talk about in applications for apprenticeships, university or jobs, and it’ll help you figure out what you’re good at and what’s important to you and it’s fun!

Want to hear from another entrepreneur? Check out Bejay’s video.

And if you’re ready to start your entrepreneurial journey, check out these great resources from the Prince’s Trust.

Good luck, you’ve got this!

Join The Every One Club