What is Gatsby Benchmark 3?

Addressing the needs of each pupil

In detail

  • Pupils have different career guidance needs at different stages. Opportunities for advice and support need to be tailored to the needs of each pupil. A school’s careers programme should embed equality and diversity considerations throughout.
  • A school’s careers programme should actively seek to challenge stereotypical thinking and raise aspirations.
  • Schools should keep systematic records of the individual advice given to each pupil, and subsequent agreed decisions. All pupils should have access to these records to support their career development. 
  • Schools should collect and retain accurate data for each pupil on their education, training or employment destinations for at least three years after they leave the school.


We've worked with Careers Leaders from across the country to identify useful, freely available online resources to help you:

Resource Description Access resources
Gatsby Benchmark toolkits Our practical toolkits focus on the Gatsby Benchmarks. They are designed to help schools and colleges identify what 'good' looks like across the eight benchmarks.

Toolkit for Schools [PDF]

Toolkit for Colleges [PDF]

Toolkit for SEND [PDF]

3 year data collection plan example 

This resource is an example timeline for the collation of destination data from Year 11 for 3 years developed by the team at Bridge GM in Greater Manchester.

3 Year destination plan example [Word document]       

Destination data collection plan

This is an example destination data procedure designed by Shuttleworth College in Lancashire.  The document includes their procedures for collecting data from Year 11 onwards, how it will be analysed and a timeline.


Destination data collection plan [PDF]

The Same and Different

A careers model from our SEND partners, Talentino, which identifies aspects of the careers process for young people with SEND helping increase the understanding of employers and families.

The Same and Different for young people who are likely to take GCSEs [PDF]

The Same and Different for young people who are unlikely to take GCSEs [PDF]

Hear from Careers Leaders delivering benchmark

Matthew Joyce and Richard Burrows speak about raising aspirations and challenging stereotypes at Harton Academy.